lunes, 16 de diciembre de 2013

Beyoncé


Desde luego que si ha habido una artista protagonista de este fin de semana ha sido ella...@Beyoncé.
Con una estrategia de marketing simplemente PERFECTA, ha conseguido el efecto deseado....arrasar!
Es más, bajo mi punto de vista, ha sido toda una visionaria con la manera de lanzar el disco, sin previo aviso, con 17 videoclips grabados ( :O) y con un hype que se ha extendido cual virus por redes sociales, radios o las propias noticias de televisión.Esto es totalmente contrario a la manera habitual que las artistas del calibre de Beyoncé lanzaban sus trabajos, previamente anunciados con hasta 1 año!
Hoy me gusta mas Beyoncé que ayer....Es ambiciosa, y aunque la haya criticado 10000 veces por su actitud, hoy solo la puedo vitorear.

There´s no doubt that since last Friday there´s a protagonist in the music scene....Beyoncé. She surprised all her fans with the release of her 5th studio album in itunes the same day it was announced, something weird in a artist with the caché of Bey...However the surprise was a commercial success, it´s the fastest selling album by a female singer this year, beating Gaga, Perry, Miley, Britney....and the rest of the girls.
So the company did a great work with this strategy, a PERFECT strategy in terms of marketing. No announce, no promo, just a official release in the same day, a banner all over the web with the direct download in itunes, and a new way of seeing music, each song will have its proper video.
The hype is gettin´bigger with the days, and tomorrow it´s the official launch of the first single "XO"
Today there´s no enmity between Bey and me, and I can only praise her. Good work girl.